Insights for the legal talent market.
The brand awareness and relationships you build on campus become not just entry-level talent, but invaluable lateral attorney pipeline down the road. Reach the right law students and track engagement in a central system.
Top firms no longer rely on OCI and search firms alone. Recruitment marketing means building visibility with students and early career associates before they formally apply. Flo Forward connects your firm with a network of 35,000+ law students and early-career lawyers, helping you reach candidates directly where they’re already exploring opportunities.
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Publish firm profiles visible to students on Flo Forward
Promote events, opportunities, and firm updates to targeted audiences
Highlight practice areas, offices, and culture to attract aligned candidates
Track engagement from students interacting with your firm profile
Central destination for employer brand across recruiting programs
Recruiting relationships often begin months or even years before a formal application. Flo helps firms track early interactions with students and candidates so recruiting teams and attorneys can nurture relationships over time and identify top prospects before hiring cycles begin.
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Candidate profiles capturing engagement history and interactions
Track event attendance, outreach, and early interest signals
Tag and organize prospects by class year, school, or practice interest
Build talent pools for future recruiting cycles
Maintain recruiting relationships across multiple seasons
Flag top prospects to invite to apply
Events are one of the most effective ways to connect with early talent—but coordinating signups, attendees, and follow-up often becomes a manual process. Flo streamlines recruiting event management so firms can promote events, track attendance, and capture engagement automatically.
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Promote recruiting events through Flo Forward
Manage student registrations and run check-in to track attendance
Capture custom attendee data directly into candidate profiles
Coordinate attorney participation and recruiting follow-up
Automate event emails, like registration confirmation and reminders
Use event data to assess ROI of outreach strategies over time
Campus recruiting programs generate valuable candidate pipelines, but too often that data lives in disconnected systems. Flo syncs interview program data directly to your recruiting account, so every candidate you meet through a school program automatically becomes part of your pipeline, complete with documents and schedules.
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Automatically sync candidate profiles from campus interview programs
Candidate documents like resumes added to profiles
Interview schedules synced directly into your recruiting system
New candidates automatically create profiles or merge with existing ones
Capture every student on your interview schedule in your pipeline database
Add interview feedback and recruiting notes directly to candidate records
Monitor live dashboards of in-progress campus programs
