Insights for the legal talent market.
The brand awareness and relationships you build on campus become not just entry-level talent, but invaluable lateral attorney pipeline. Reach the right law students, judicial clerks, and early career associates, build your following, and drive engagement from a central system.
Top firms no longer rely on OCI, snail mail to judges, and search firms alone. Recruitment marketing means building visibility with talent directly. Flo Forward connects your firm with a network of 20,000+ law students and 17,000+ judicial clerks and associates, helping you reach candidates directly where they’re already exploring opportunities.
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Publish firm profiles visible to students or judicial clerks on Flo Forward
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Promote events, opportunities, and firm updates to targeted audiences
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Highlight practice areas, offices, and culture to attract aligned candidates
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Track engagement from prospects interacting with your firm profile
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Central destination for employer brand across recruiting programs
Flo AI lets you ask plain-language questions across your outreach events and prospective candidate pipelines. See what’s working, where high-potential relationships are forming, and what deserves follow-up, with each answer connected to your CRM data.
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“Do candidates who attend our recruiting events convert at higher rates?”
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“Give me the pipeline breakdown generated by our recruiting events.”
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“Which Columbia Law School candidates received the most positive feedback so far?”
Recruiting relationships often begin months or even years before a formal application. Flo helps firms track early interactions, so recruiting teams and attorneys can nurture relationships over time and identify top prospects before hiring cycles begin.
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Candidate profiles capturing engagement history and interactions
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Track event attendance, outreach, and early interest signals
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Tag and organize prospects by class year, school, court, or practice interest
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Build talent pools for future recruiting cycles
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Maintain recruiting relationships across multiple seasons
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Flag top prospects to invite to apply
Events are one of the most effective ways to connect with early talent—but coordinating signups, attendees, and follow-up often becomes a manual process. Flo streamlines recruiting event management so firms can promote events, track attendance, and capture engagement automatically.
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Promote recruiting events through Flo Forward
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Manage registrations and run check-in to track attendance
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Capture custom attendee data directly into candidate profiles
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Coordinate attorney participation and recruiting follow-up
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Automate event emails, like registration confirmation and reminders
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Use event data to assess ROI of outreach strategies over time
Campus recruiting programs generate valuable candidate pipelines, but too often that data lives in disconnected systems. Flo syncs interview program data directly to your recruiting account, so every candidate you meet through a school program automatically becomes part of your pipeline, complete with documents and schedules.
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Automatically sync candidate profiles from campus interview programs
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Candidate documents like resumes added to profiles
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Interview schedules synced directly into your recruiting system
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New candidates automatically create profiles or merge with existing ones
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Capture every law student on your interview schedule in your pipeline database
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Add interview feedback and recruiting notes directly to candidate records
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Monitor live dashboards of in-progress campus programs
